Information products
such as:
E-books ,
E-zines & newsletters ,
Reports & research data ,
Tutorials, courses & help files. .Conference Materials; Data Warehouse; Electronic
Announcements; Electronic Products lists Ordering Information; Staff
Journal Articles; Training Opportunitiesi
can be created with little or no money.enough
to
pay for a domain, hosting and a copy of Acrobat to make PDF files.
This advantage is enormous - and they can give the maker the edge needed to make
the business a success.
Information products can be reproduced in any quantity - it is as simple as
copying a file. Even if you sell a million copies, production costs stay zero.
inventory and the problems around keeping an
inventory are completely eliminated and.
Shipping costs and problems around shipping are
completely eliminated.
Because it is delivered electronically, the time-lapse between purchase and
delivery is neglegable.
Information products are cheap, easy, convenient and fast. The kind of thing you
can create and sell all by yourself.
The major disadvantage of information products lies in its perceived value - in
other words what the customer thinks it is worth before she buys it. but
You could reassure your potential customer by showing testimonials from happy
customers, by offering a free download of part 1 and by offering a full,
money-back guarantee.
You can also add to the perceived value of information products by increasing
the price. Every product has a level of price resistance. The ideal is to find
it by experimenting and then set is just below that mark. Don't make the
mistake of pricing low because production cost is zero. Price it according to
the benefits it provides.
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