Advertising is a form of communication whose purpose is to
inform , with factual information and persuasive messages on television, radio,
movies, magazines, newspapers, video games, the Internet and billboards , potential customers about products and services
and so increase consumption of those products and services .
Advertisements are usually placed anywhere an audience can easily and/or
frequently access visuals and/or audio and print such as the seats of
grocery carts, on the walls of an airport walkway, on the sides of buses, heard
in telephone hold messages and in-store public address systems.
Organizations which frequently spend large sums of money on advertising include: political
parties, interest groups, religion-supporting organizations, and militaries
looking for new recruits. Additionally, some non-profit organizations are not
typical advertising clients and rely upon free channels, such as public service
announcements.
Online advertising is a form of advertising that uses the Internet and include contextual ads on search engine results pages,
banner ads, advertising networks and e-mail marketing, including e-mail spam .in order to deliver marketing messages and attract customers.
Email advertising , Affiliate Marketing , Contextual advertising , Ads and malware
,
CPM (Cost Per Impression) , CPV (Cost Per Visitor) , CPC (Cost Per Click) ,
CPA (Cost Per Action) , (Cost Per Acquisition) , CPO (Cost Per Order)
Floating ad:, Expanding ad: , Polite ad: ,Wallpaper ad: , Trick banner: ,
Pop-up:,
Pop-under: , Video ad: , Map ad: , Mobile ad:, Text link ad.
Legitimate Email advertising or E-mail marketing is often known as "opt-in
e-mail advertising" to distinguish it from spam.
Contextual advertising
are graphical or text-only ads that correspond to the keywords of an Internet
search or to the content of the page on which the ad is shown.
Another newer technique is embedding keyword hyperlinks in an article which are
sponsored by an advertiser. When a user follows the link, they are sent to a
sponsor's website.
Affiliate marketing is a form of online advertising where advertisers place
campaigns with a potentially large number of small (and large) publishers, whom
are only paid media fees when traffic to the advertiser is garnered, and usually
upon a specific measurable campaign result (a form, a sale, a sign-up, etc).
To sponsor something is to support an event, activity, person, or organization
financially or through the provision of products or services. A sponsor is the
individual or group that provides the support, similar to a benefactor.
Sponsorship may be an arrangement to exchange advertising for the responsibility
of funding a popular event or entity.
Many companies want their logo on sponsored equipment in return. Other
types of sponsorships revolve around companies paying for parts of television
broadcasts and sporting events which bear their name.
Sponsorship belongs to the promotional tool of Marketing.
Marketing
Product / Price / Promotion ,
Placement / Service / Retail ,
Market research,Marketing strategy,
Marketing management ,
Market dominance
Promotional content
Advertising / Branding,
Direct marketing / Personal Sales ,Product placement / Public relations ,Publicity / Sales promotion,
Underwriting
Promotional media
Printing / Publication / Broadcasting,
Out-of-home / Internet marketing,
Point of sale / Novelty items ,Digital marketing / In-game ,Word of mouth
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