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Jann Vogue Dolls Archive

 




G GINNY DOLL-1986


  GINNETTE ~ Baby Doll

Jill-Jeff

 

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 Ginny was created by the founder of the Vogue Doll Company, Jennie H. Graves, from Sommerville, MA. The business was originally a "cottage industry" business run out of Mrs. Graves house. She sold a variety of bisque,composition and hard plastic dolls through the 1930s and 1940s, for which Ms. Graves designed most of the clothing, In 1948, she decided to create an 8" plastic play doll, and Ginny was born!

One of the novel things about the new Ginny doll was that the clothing was available separately from the doll.  Mrs. Graves designed most of the clothing, and the wonderful detailed outfits--including hats, purses, and snap-shoes--added immeasurably to the doll's popularity.

The doll remained hugely popular throughout the 1950s, and was carried by major department stores such as Gimbels.
Mrs. Graves was at the helm of Vogue until 1960. Mrs. Graves daughter, Virginia Graves Carlson, took over the company until 1966. Besides the change to a vinyl head, for The Vogue Doll Company  it became harder to compete with dolls such as Barbie who were all over the children's television airwaves. An interesting fact is that in 1958-1958, Ruth Handler of Mattel had negotiated with Mrs. Graves to buy Vogue! Negotiations were unsuccessful and Control of the company went to Mrs. Carlson's brother-in-law, where it stayed until 1972, at which time the company was sold to TonkaCompany which then produced the doll in Hong Kong

Finally, in 1995, well-known dollmaker Wendy Lawton and several associates bought the rights to Ginny and the Vogue Dolls name, and Ginny as a quality doll was back!  Many feel that the new company has recaptured the spirit and look of the original Ginny! Collections of the new Ginny have included a "Century" collection with dolls dressed to represent each century, as well as a School Days collection . Separate outfits are available, and these dolls have become very popular and admired once again.



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