The line of characters
each had their own fruity or dessert-themed name
with clothing to match, and they each had a
dessert- or fruit-named pet. Like the Strawberry
Shortcake doll, all the other characters' dolls
had hair scented to match their dessert theme.
During the 1980s, Strawberry Shortcake became
a huge
fad. At the time, there were
several related
products, such as
sticker albums, clothes, a
videogame for the
Atari 2600 , and several other products. Several
TV specials were made featuring the characters,
one each year between 1980 and 1985.
In 1991,
an updated line of Strawberry
Shortcake dolls was produced. Strawberry and five of her
classic friends each got a makeover, with new
clothes, hair, and eyes. In 2002, the franchise was revived again,
this time with a revamped look by a different
designer. Also, for the first time ever, a
television series releases was made,
with soundtracks for the episodes being put out
on CDs at certain intervals,
along with many
strong licensing deals.
In 2006,
Playmates Toys picked up the rights to make
Strawberry Shortcake figures.
