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Kenner
introduced its popular Girder & Panel Building Sets construction toy in
1957, the Give-a-Show projector in 1959, the Easy-Bake Oven in 1963, the
Spirograph drawing toy in 1966, and the Starting Lineup sports action
figure collectible line in 1988. It was a pioneer in the use of
television as a medium for advertising toys across the United States,
beginning in 1958.. The company was purchased by General Mills in 1967.
In 1970, General Mills merged its Rainbow Crafts division into Kenner
Products,The Blythe doll with her changing eye colour was released in
1972 and soon withdrawn from the market. From the late 1990s
second-hand Blythes have become a highly expensive collectable and
perhaps the most famous doll marketed by Kenner.
Kenner Products obtained the rights
to produce action figures and playsets for the Star Wars trilogy from
1977-1984. Kenner popularized the 3.75 inch action figure that became an
industry standard and continues to dominate the action figure toy market. They
also produced toys related to the popular 70s TV series The Six Million Dollar
Man. In 1981,
One of Kenner's most highly acclaimed lines was the Super Powers
Collection. These action figures were based on the famed superheroes of DC
Comics. What made the line so successful was that the characters were modeled
almost exactly from the style guide of the company.
In 1985, General Mills spun off its Kenner and Parker toy
divisions to form Kenner Parker Toys, Inc. Kenner Parker was acquired by Tonka
in 1987. Under Tonka management, Kenner Products was reconstituted as a
division.
Tonka (including Kenner) was purchased by the toy company Hasbro
in mid-1991. and Kenner's product lines were merged into Hasbro's.
clothing, costumes, Furniture, giftware, Books, Merchandise, Souvenirs, Posters,
Cards, Wristwatches, Hand bags, Purses, Wallets, Fanbooks,
Notebooks, Artbooks, Toilet stickers, Necklaces, Rings, &
Merchandise
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