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Adventure Comics-1937
 

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Early 1897 a book called The Yellow Kid in McFadden's Flats came out.. This comic book starts what is now called the Platinum Age of Comics.
In 1899 a Funny Folks comic book came out, taking a close first stab at a format for many Platinum Age comic books.
In 1901 The Blackberries came out and is the first known full color comic book.
Then the most often used format of 17" wide x 11 tall" began being used by a number of comic books. Among them The Katzenjammer Kids, Little Nemo and Happy Hooligan. , Buster Brown, In 1910 Mutt & Jeff created a new format, reprinting daily strips in black and white.
In 1922 the  Comics Monthly come out .In 1926 Little Orphan Annie and Smitty comics came out In 1929  The Funnies and was done in a big tabloid-sized format.
Walt Disney got into comic bookswith a Mickey Mouse Book. Done in 1930
 in the spring of 1933 a comic  called Funnies on Parade.  came with coupons for Proctor & Gamble products. All 1 million copies were given away in a few weeks.
 and set a format standard, using the same 8" x 11" format that comic books are printed in today. 
A few months later a new comic would come out that change the comic industry forever. Up until now, most comics were made for adult readers. This new comic showed that you can make a lot more money by marketing comics to kids.