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Mad is an American humor magazine Offering satire on all aspects
of American life and pop culture.Mad featured
groundbreaking parodies combining a sentimental fondness for the
familiar staples of American culture with a keen joy in exposing
the fakery behind the image.
.Mad often featured parodies of ongoing American advertising
campaigns, the nuclear family, the media, big business,
education, publishing, and other concerns. It satirized such
burgeoning topics as the sexual revolution, hippies,
psychoanalysis, gun control, pollution, the Vietnam War, and
recreational drug use. Mad gave equal time to counterculture drugs such as cannabis as well as
taking a savage approach toward mainstream drugs such as tobacco
and alcohol. Although one can detect a generally liberal tone,
Mad always slammed Democrats as mercilessly as Republicans. The
magazine also ran a good deal of less-topical material on such
varied topics as fairy tales and nursery rhymes, greeting cards,
sports, small talk, poetry, marriage, comic strips, awards
shows, cars and many other areas of general interest.
Over the years, Mad has branched out from print into
other media After absorption into the Time-Warner publishing
umbrella Mad
merchandise began to appear more frequently.
Items were displayed in the Warner Bros. Studio
Stores, and in 1994 The Mad Style Guide
was created for licensing use. |
