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In 1978 Barbara Isenberg and her brother
Paul Levy, formed North American Bear Co., Inc.Albert the Running Bear who started it all, is now the subject of three
children's books published by Houghton Mifflin that Barbara co-authored. Their strategy was to appeal to
adults as well as children with unique and high quality products people could
identify with. Paul and Barbara together
worked on developing the VIB's (Very Important Bears). The first was Douglas Bearbanks, based on the
legendary silent film star. He was followed by Scarlett O'Beara, Chef Bearnaise
and Amelia Bearheart. . The next major line to be introduced was the VanderBear
Family, created in 1983. available undressed or in a variety of high quality and
detailed costumes. The Bears have been featured in a lot of merchandise as well,
some of which includes toys, greeting cards,party goods, cell phone covers,
interior decoration sets, stickers, clothing accessories, figurines,ornaments,
decorative accessories, Fun Stuff, Purses and Handbags, T-Shirts, Tank Tops,
Night Shirts, School Supplies, Bags and Briefcases, Keychains ,Outerwear,
Scarves and Ties,Shirts, Watches, Decals, Glasses, hats, bags, Cooke
jars,Conforters, Cushions,Stickers, Night lights, and many other goods.
More recently, North American Bear Co. has diversified into a full range of
plush creations including dogs, cats, bunnies, monkeys, and pigs. Each has it's
own original look and name.
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